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AMEC Measurement Week Recap: Social Media, PESO And Advanced Statistics
By Gina Joseph AMEC Measurement Week kicked off in a big way on Monday in New York City, where PR and digital media experts gathered to talk about the new horizon of PR measurement. From a keynote...
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There’s Only One Measurement Standard That Matters
By Mark Stouse Measurement Week 2014 rolled up on the calendar this year in the midst of ongoing and unprecedented levels of business and professional disruption, making it a good time to re-examine...
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AMEC Measurement Week Day Two Recap: Connecting With Customers And Predictive...
By Gina Joseph Despite a rainy morning, Day Two of AMEC Measurement Week in NYC started off with great insights and key takeaways on how PR metrics are used to connect with customers and predict future...
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By Gina Joseph On Day 3 of AMEC Measurement Week, Laura Grover, Laura A. Grover, Senior Digital Strategy Director of Quintiles, kicked off the morning sessions with a discussion on the role of social...
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